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Greg Marston

Greg Marston

Voiceover artist

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How to get the best from your voiceover session

24th March 2026

How to get the best from your voiceover session

There is a persistent belief that voiceover sessions are complicated affairs.

That they require extensive explanation, detailed direction or a lengthy preamble before anyone is allowed to speak.

In reality, if you’ve hired a professional voice-over who knows what they’re doing, it is usually far simpler than that.

Brief it properly – but briefly

If an agency or client has chosen me for a job, they have usually heard a demo or sample on the Hear page of this website beforehand. They know the sound of my voice. They’ve decided it suits their production.

At that point, what’s most helpful is a clear, concise brief outlining tone, audience and intention, as I’ve discussed in more detail in the FAQ section of this website.

Once I’ve read that brief – and understood what the piece needs to achieve – I will usually begin with a clean sight read of the opening section.

A well-written script, in the hands of an experienced voice-over, often reveals its rhythm immediately. Years of reading aloud tend to sharpen that instinct.

If adjustments are required, we make them. If not, we continue.

Occasionally, I’ll offer an alternative interpretation if I sense the script might support it – but it is always guided by the brief.

More often than not, the performance settles very quickly.

Live sessions – allowing the performance to settle

In a live or directed session, the process is straightforward.

I’ll read the script through in sections.
We pause occasionally.
We check pacing, timing, emphasis and inflection.

If something needs altering, we adjust.

It really can be that straightforward.

If you allow a professional voice-over a little headroom at the start – chances are they will understand the overall feel of the piece very quickly.

After that, it becomes a collaborative fine-tuning exercise rather than a struggle to ‘find’ the performance.

Recording solo – what I actually need

When I’m recording independently from my own studio, I usually require:

  • A clear brief
  • The final script
  • A storyboard or video reference where timing is important

If the production is an update to an existing piece, I may need to match the established pace, tone and style.

If it’s entirely new, understanding how the audio will sit with graphics or animation is extremely helpful.

Context matters.

Without it, I’m simply reading words. With it, I’m performing a role within a wider production.

And a soundtrack – I’ve worked with music all my life, so if the piece has any kind of backing track and/or SFX, this not only inspires and affects the read, it impacts on the entire production in terms of the mood and overall feel.

The rise of the AI guide voice

Quite often now, if I’m supplied with a video reference, it will include a temporary guide track – an AI-generated voice used purely for timing.

The visuals, graphics or animation may already have been set in place, so my job is to match the established pacing provided by the voice guide while delivering a natural performance.

This has been happening for a couple of years now, so it is no longer unusual.

In truth, guide voices were previously recorded by whoever happened to be available – a client, a writer, someone in the office. The AI simply replaces that interim step.

The final performance still requires interpretation, nuance and credibility.

Why choosing the right voice matters most

The most important part of any session happens before the microphone is switched on.

If you have chosen a voice-over based on their demo, you have already made the key creative decision.

You want that voice.

The rest is largely a matter of communication.

A professional voice-over will:

  • Interpret your brief intelligently
  • Offer subtle adjustments where appropriate
  • Liaise clearly about usage and delivery
  • Provide technically clean, broadcast-quality audio

The requirements may vary slightly depending on the type of production – whether commercial narration, e-learning or character work for games.

The session itself should not feel stressful or overcomplicated.

It should feel efficient.

A note on trust

There is, of course, much more that could be said about preparation, script layout (in particular, format),usage rights and delivery specifications.

But at its heart, getting the best from your voiceover session comes down to one simple principle:

Choose the right voice.
Brief them clearly.
Then trust them to do what you hired them to do.

It is usually that straightforward.

If you would like to discuss an upcoming project or arrange a session, you can get in touch directly via the contact page of this website.

No rambling brief required.

Frequently asked questions

How should I brief a voice-over artist?

The most effective brief is clear and concise. Outline the tone, audience, purpose and any timing constraints. A professional voice-over will interpret the script accordingly and adjust if needed, but clarity at the outset makes the process smoother for everyone.

What happens during a live voiceover session?

In a live or directed session, the voice-over will typically begin with a clean read of a section at the beginning of the script, or if it’s short anyway, they might read the complete text. From there, the client or director can suggest adjustments to pacing, emphasis or tone. It is usually a collaborative process that settles quickly once the overall feel is established.

Can a voice-over record remotely from a home studio?

Yes. Many professional voice actors work from broadcast-quality home studios. Audio can be recorded independently and delivered securely, or sessions can be directed live via online platforms to allow real-time feedback.

What is an AI guide voice in a voiceover session?

An AI guide voice is a temporary track used to establish pacing when visuals or animation may have already been built and supplied. The professional voice-over’s role is to match the timing while delivering a natural, credible performance.

How do I get the best performance from my voiceover session?

Choose a voice whose demo suits your production, provide a clear brief, and allow space for interpretation. A professional voice-over will combine experience, instinct and technical skill to deliver a performance that supports the overall production.

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Greg Marston
hearing is believing

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